Guides

Practical, plain-English guides from Walker Works.

• Why you shouldn't rent your websiteRented website builders own your site, your list and your leads, and charge you monthly for the privilege. Here's the case for owning it outright.
• Five signs your business has outgrown its websiteWhen the operation is bigger than the website, you lose work you never see. Five signs it's time for a proper site, and what a good one does.
• Why a slow, clunky website is costing you local workMost of your visitors are on a phone, and they leave slow sites in seconds. Why speed and mobile-first design quietly decide who gets the local job.
• What should a small business website actually cost?Between $10 template builders and $20k agencies, what's fair for a small business site? A straight look at price, ownership and value.
• Do you still need a website if you have social media?A Facebook or Instagram page is not a substitute for a site you own. Why a website still anchors a serious local business, and what social can't do.
• Your website's one job: turning visitors into enquiriesTraffic means nothing if it doesn't convert. What actually turns a website visitor into a real enquiry for a local business, and what gets in the way.
• Why copy and structure matter more than design aloneA pretty site with weak words still fails. Why the copy and structure of a small business website do the real selling, and how to get them right.
• From brief to live: how a bespoke website actually gets builtOwning a bespoke site sounds slow and complicated. It isn't. A plain walk through how a good small business website goes from brief to live in days.