Map your operation. Forty-five minutes.
A structured document for operators considering a Walker Works engagement. Print, fill out, return. If we work together, this becomes the scope foundation. If we don't, you keep the document — it's yours regardless.
Print this page (Ctrl+P / Cmd+P) for a clean A4 layout. Fill in by hand or in your preferred editor. Email completed worksheet to andrew@theprotocolcollective.com or bring to the discovery call.
01 · The operation
Business name (legal entity if different):
Industry, in plain language:
Years operating:
Annual revenue band (only if comfortable sharing — improves scope quote):
Team size (full-time / part-time / contractors):
Geographic reach (one city, region, country, multi-country):
02 · The audience
Who is your primary customer? Be specific — operator title, industry, size, location:
What problem are they trying to solve when they come to you?
How do most customers currently find you? (referral, search, networking, etc.)
What's the typical buyer journey from first contact to engagement?
03 · The current digital state
Current website URL (if any):
When was it last substantially updated?
What platform is it on? (WordPress, Squarespace, Wix, custom HTML, other)
What's working about it? (be specific):
What's not working / what would you change first?
Do you have a brand identity (wordmark, palette, voice rulebook), or does that need building?
04 · The desired outcome
What does success look like in 6-12 months after the build?
What change would you measure to know the digital infrastructure is working?
Are there any constraints I should know about? (timeline, budget band, internal stakeholders, legal/regulatory)
Which Walker Works tier do you think fits? (Tier 0 Starter $3K-$12K · Tier 1 Foundation $15K-$22K · Tier 2 Catalogue $25K-$40K · Tier 3 Digital Operating System $45K-$75K+ USD)
05 · Your contact
Your name + role:
Best email:
Best phone (with country code):
Best time window for a discovery call (your timezone):
Send the completed worksheet to:
andrew@theprotocolcollective.comDiscovery Worksheet · Walker Works · Free, yours regardless · v1 2026-05-19