Walker Works brand markA Walker Works publication
The engagement — start to finish

Four steps. No surprises.

From the first phone call to a completed engagement, here's exactly how the work runs. No subscriptions, no monthly fees, no lock-in. You pay when you commission work — nothing else.

Step by step
Step 01 · The call

A conversation between operators.

Phone 0478 271 516 or email direct. Tell me about your business — what you're running now, what's growing, what's stuck, what your accountant has been saying about deployment. There's no qualification script and no sales funnel. The conversation either feels useful to both of us or it doesn't.

Calls typically run 15-30 minutes. There's no charge. If we both think there's a fit at the end of it, we move to step two. If not, no obligation, no follow-up, and you've still got a clearer picture of what would be worth doing.

Step 02 · Discovery worksheet

Mapping where you are and where you're heading.

If there's a fit, we sit down with a structured worksheet — either together in person or you complete it at your own pace. The worksheet has eight sections covering:

  • The CapEx lens — what your accountant has been guiding you toward
  • Snapshot — where the business sits right now (customers, suburbs, fleet, team)
  • The twelve-month deductible plan — what's already scoped, what's on hold
  • The digital side as it stands today — website, social, SEO, reviews, systems
  • The empire you're already building — where the trajectory points
  • The lines you won't cross — services, markets, towns you've ruled out
  • The next three significant moves
  • A blank section I fill in at the end, translating your answers into specific deductible projects

Forty-five minutes to complete. No charge. The document stays with you whether you commission any work from it or not.

Step 03 · Scope and quote

Specific work, specific price.

Based on the worksheet, I write back with a recommended scope — usually a handful of specific projects, sequenced by what would compound best for your situation. Each project gets a written scope and a price. You see exactly what's in and what's not.

You decide what to commission, in what order, on what timeline. Nothing is bundled. Nothing is mandatory. You can take one project, three projects, none, or all of them. The proposal stays open for 30 days, then we revisit.

Step 04 · Delivered, then handed over

The work gets done. Then it's yours.

Once a project is commissioned, the work runs to the agreed scope and timeline. You get progress updates. When it's complete, everything transfers to you — source code, brand assets, domain access, account ownership, documentation. No ongoing dependency.

Future work is commissioned the same way. You ring, we scope, we quote, we deliver. As your business expands, the engagements expand. As your business changes shape, the work changes shape. No retainer keeping you locked in to scope you don't need.

"The relationship grows because the work is good — not because of any subscription, retainer, or lock-in arrangement."
Walker Works · Operating principle
First engagement — typical shape

Most operators start with one of two moves.

The most common first engagement is either a website refresh (often the most visible gap), or a strategic half-day session (for operators thinking through a significant expansion before committing). Both produce something concrete you can use straight away — either a live site or a structured plan.

First engagement runs at an introductory rate. Standard rates apply for ongoing work once we've established working rhythm. Bigger and more strategic engagements sit at the top of the range because the work is genuinely more involved. All rates are starting points; final price is set during the scope conversation. Detailed pricing on the pricing page.

What stays out of the engagement

Things this is not.

For clarity, so there's no mismatch between what you're commissioning and what you'd get:

Not a monthly retainer.

No ongoing fee for staying on the books. You pay for the work you commission. If you don't commission work, you don't pay.

Not a marketing agency.

No team to feed, no monthly KPIs, no upselling. One operator doing the work directly. The cost reflects the work, not the agency overhead.

Not a profit-share or partnership.

Fees are set by scope and complexity of the work, not tied to your business performance. Independent contractor relationship. Standard for the industry, simple legally.

Not for everyone.

Most useful for operators in active expansion who already have a working business and need the digital side to keep up. Not the right fit for pre-revenue startups, hobby businesses, or operators looking for someone to take over their marketing entirely. See the For Operators page for who fits and who doesn't.

Ready to start

Five-minute call. That's the first move.

+61 478 271 516
Andrew Walker · Direct · Video calls scheduled to any timezone
Walker Works brand markWalker Works · Independent consulting · Andrew Walker, Founder