A Walker Works publicationA Walker Works publicationMost consultancies hide pricing behind discovery calls. Walker Works puts the tiers on the page so you can decide before picking up the phone whether the engagement fits.
All pricing in Australian dollars. Australian engagements add 10% GST; international engagements are GST-free on equivalent terms. Every engagement starts with a free discovery worksheet — yours regardless. Sliding scale within each tier based on scope complexity and operation size.
Three pages — Home, Services, Our Work — with your phone number and enquiry form on every one. Written for your trade and your towns, not a template. One round of changes, then seven days of free fixes after it goes live. Live in 3–5 business days. You own the code, and the domain stays in your name.
For sole operators and small trades. The four tiers below are full Walker Works engagements.
A serious starter site for sole-operators, smaller regional businesses, or first-engagement work.
A serious face on your digital side. Single-site, mobile-first, editorial-tier.
For operators with portfolio, catalogue, or services to showcase. Includes brand evolution where needed.
Full digital systems wrap. Multi-site, integrated workflows, operational tooling.
Sliding scale within each tier. Discovery worksheet is free and yours regardless. International engagements run discovery by video call; in-person discovery available when the project warrants it (built into the quote).
Not every operator needs a full tier engagement today. For one-off work, ad-hoc consulting, or specific deliverables, project-based engagements scale down the same way.
A structured 45-minute call mapping your operation, current digital state, and the gap. You keep the worksheet whether you commission further work or not.
Half-day or full-day strategic mapping before a significant capital decision — new market, major expansion, acquisition, service-line addition.
Small fixes, urgent updates, second-opinion review, tactical input. Tracked transparently, itemised. No minimum, no retainer disguised as hourly.
Brand evolution without a full site rebuild. New wordmark, visual system, voice rulebook. Standalone deliverable for operators whose site is fine but brand has aged.
Brand voice + content style guide documented for your team's use. Ensures anyone writing for the operation maintains voice consistency.
One-off page for a specific campaign, product, or service launch. Editorial design, conversion-tuned writing, deploy-ready. Standalone, can be added to your existing site.
All invoices are AUD-denominated, issued via Stripe. Australian invoices carry 10% GST per ATO requirements; international invoices are GST-free.
Trade Starter at $1,500 + GST for sole operators; the smallest full engagement is Tier 0 Operator Starter at $3,000-$12,000 AUD. Single-site build, 5-7 pages, mobile-first editorial design, operator-class copy, SEO foundation. Designed for sole-operators, smaller regional businesses, or first-engagement work where a full Foundation tier isn't the right fit yet. 2-4 weeks delivery. Owned forever, same as every other tier.
Retainers cap both sides. You pay for time you don't use; I'm constrained from taking on the right work for you when it matters. Project-based means I'm only billing when there's actual work in front of us. Better for both of us, simpler to manage, easier on cashflow.
Everything is quoted in Australian dollars, wherever you are. Australian engagements are quoted in AUD on equivalent terms — same scope, same deliverables, same staging. Either way you pay through Stripe; conversion handled automatically on the invoice.
Full source code transfers to you on completion. No CMS platform tax, no monthly fee dependency, no vendor lock. You can hand the site to a different developer at any point, host it anywhere, modify it freely. The site is your asset, not mine.
Yes. Tier 2 and Tier 3 engagements are typically staged 30/30/40 or 30/40/30 across milestones — at signing, at midpoint, at completion. Larger multi-region builds can stage across longer timelines. Discussed on the scope call.
Starter: 2-4 weeks. Tier 1 Foundation: 4-6 weeks. Tier 2 Catalogue: 8-12 weeks. Tier 3 Digital Operating System: 12-20 weeks. Discovery worksheet sets exact timeline before the quote is finalised.
Cancellation before work commences: no charge, full refund of deposit. Cancellation after Stage 1 has begun: Stage 1 invoice stands and you keep all deliverables completed to that point. Cancellation mid-project: charged for work completed plus any committed third-party costs. Written into every project agreement.
Tell me about it on the call. About a third of engagements end up custom-scoped because the work spans tiers or doesn't fit the standard shape. The pricing logic still applies — scope and complexity drive the number, not the tier label.
No hidden costs from me. Cloudflare Pages hosting is free at your scale. Domain registration is your direct cost (~$20 AUD/year). If your operation needs paid third-party tools (email service, advanced CRM, premium image library), those are quoted separately and approved by you before commissioning.
Walker Works · Independent consulting · AJ Walker, Founder